Economy, Company, Management
Introduction to Business Administration
Thommen, Jean-Paul/Gr枚sser, Stefan N.
erschienen in 2014
CHF 39,00 / EUR 39,00
Englische Übersetzung des Buches Wirtschaft, Unternehmen, Management.
About the book
How does a company operate within the economic system? What are the goals of a company? How does a company fulfill its functions? How does it respond to increasing levels of complexity in its environment? How are economic, legal, and social claims integrated in a company's strategy? This book covers the fundamental aspects of economics in a compact and practical manner. In addition, it introduces the essential features of a company including:
- Companies and business collaborations
- Company goals
- Managing a company
In short: it is a great introduction to business administration.
- practical examples
- review questions
- multiple-choice questions including solutions
Jean-Paul Thommen, Dr. oec. publ., is ordinary professor for business administration with a focus on organisation and human resources at the European Business School Schloss Reichartshausen (Germany) and honorary professor at University of Zurich. He is the author of various standard works on business administration.
Stefan N. Grösser, Dr. oec. HSG, is ordinary professor for business administration with a focus on strategic management at the Business School at Bern University of Applied Sciences (Switzerland) and senior lecturer at University of St. Gallen (Switzerland). He is the author of several articles published in international journals. In addition, he has published several books with known publishing houses.
This book is also available in German: